Online business nowadays has become highly competitive. Therefore, to be successful in this business, one should always be one step ahead of their competition. Just having a large number of visitors is not enough. Today's business owners are not satisfied by just getting more "hits" on their websites. They are more concerned about getting maximum returns on investment (ROI). To get maximum ROI, you need to employ smart web analytics services that can only work to your advantage. If you are new to this field, then you might be satisfied with having more hits or visits on your website. But this in itself is not the whole picture when it comes to how your website is performing. What if your more hits are accompanied with high bounce rates and low conversion rates? This shows that web analytics needs to be done carefully so as to get all relevant and important information about your visitors. Normal bounce rate of 10 to 15 percent is accepted because each site has some bounce...
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