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Web analytics basically involves tracking down your website visitors and learning various things about them like how they found you, and how did they interact on your site. If you are trying to sell your products and services on the net through SEO techniques and PPC, then analyzing your visitor behavior is extremely important for your website’s success. The best way to gaining success at web analytics is to have a better understanding of 3 main aspects: 1.Where your traffic is coming from? 2.What your visitors do when they are on your site? 3.What keywords do your visitors type in the search engines in order to find your site? Knowing your Traffic Pattern: Do you know your users are? How they are getting to your site? Are they first time users or have they visited your site before? Install Google Analytics and you will find the answer to all these questions. Knowing your Visitor Behavior: Once users get to your site, what do they do? Do they go to other, deeper pages or do they leave ...

Do you know how to convert your online browsers into your potential customers? In order to accomplish such a task, you need to get yourself acquainted with the term, 'web analytics'. Analytics can be defined as a strategy that will help you understand your website and sales performance more. Customized Web Analytics solutions usually keep track of the behavior of the site visitors, online sales, search engines and the market campaigns. Web masters often neglect this aspect of the marketing campaign. Unfortunately, those experts somehow just fail to understand the impact that web analytics can have on the overall site and sales performance. When it comes to analytics, you need to understand that it is all about measuring, collecting, evaluating and reporting the various types of Internet data, in order understand and optimize a websites marketing campaign and performance. In this process you can gain some important clues that will give you an insight into your sites performance....

Web analytics basically refers to the measurement, collection, analysis and reporting of Internet data. This is carried out for the purpose of understanding and optimizing web usage and trends. But this does not mean that web analytics is limited to only telling you the number of people who visited your site and where they came from. This tool can be used for an extensive and powerful market research and can tell you a lot about your consumers. Likewise, it can gather a great deal of information regarding your web site and your product. On-site and off-site analytics are the two main categories of web analytics. On-site Web analytics: In this type, the journey of a visitor through your web site is thoroughly monitored and mapped. This is done right from the page that the visitor first clicked, that is the landing page to all the pages visited after that. You can even find the amount of time the visitor spends on each page. Likewise, the total amount of time spent on the web site can be...