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Web analytics basically refers to the measurement, collection, analysis and reporting of Internet data. This is carried out for the purpose of understanding and optimizing web usage and trends. But this does not mean that web analytics is limited to only telling you the number of people who visited your site and where they came from. This tool can be used for an extensive and powerful market research and can tell you a lot about your consumers. Likewise, it can gather a great deal of information regarding your web site and your product. On-site and off-site analytics are the two main categories of web analytics. On-site Web analytics: In this type, the journey of a visitor through your web site is thoroughly monitored and mapped. This is done right from the page that the visitor first clicked, that is the landing page to all the pages visited after that. You can even find the amount of time the visitor spends on each page. Likewise, the total amount of time spent on the web site can be...

Online business nowadays has become highly competitive. Therefore, to be successful in this business, one should always be one step ahead of their competition. Just having a large number of visitors is not enough. Today's business owners are not satisfied by just getting more "hits" on their websites. They are more concerned about getting maximum returns on investment (ROI). To get maximum ROI, you need to employ smart web analytics services that can only work to your advantage. If you are new to this field, then you might be satisfied with having more hits or visits on your website. But this in itself is not the whole picture when it comes to how your website is performing. What if your more hits are accompanied with high bounce rates and low conversion rates? This shows that web analytics needs to be done carefully so as to get all relevant and important information about your visitors. Normal bounce rate of 10 to 15 percent is accepted because each site has some bounce...