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How One Way Link Building can get you Long Term Ranking Results

How One Way Link Building can get you Long Term Ranking ResultsOne Way Link building is probably the best way to increase your visibility and your search engine rankings as well. These link types are far more difficult to get than any other traditional reciprocal links, but in the end, they pay off by securing for you long term search engine rankings.

In general, link building is an important procedure to ensure your site ranks high in the major search engines. Google and other big search engines include link popularity as one of the criteria to evaluate the web pages that they include in their databases. Links are generally considered to be positive votes, and reflect the quality of a web page. Each web page gets link popularity based on the other pages that link to it. Major search engines like Google and Yahoo also have toolbars that show the page ranks of the pages that you visit, and you can use these tools to an appropriate estimate of your own page popularity. It is very important to understand the basics of links and the types that are important. Acquiring links that point back to your site, especially those links that come from similar sites as yours, is very useful in the eyes of the search engine.

The most positive side to one way links is that you no longer have to worry about linking to a site that is bad. If your website contains links that point back to certain “link farms”, you won't gain anything, and in fact will lose a page rank. These sites are never focused on and have links from all kinds of sites. Since there is no relevant topic here, Google and other intelligent search engines understand that its sole purpose is to increase the number of links artificially just to be ranked high. These sites hold no value, from a search engines point of view and from that of a user, and they are not awarded any points. So stay away from such links.

Another big advantage to one way links is that they stay put in one place. A website that is linked to your site is done so because that site's owner probably feels that being linked to your site will benefit his visitors. So, instead of simply manipulating the search engine results, these website owners want to enhance the experience of their users. In this way, you will also benefit from having a long term link.

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